If you’re a small business (or any size really) and want a couple of ideas how you can use Facebook to build links, this might help. I’ve been doing a lot of reading on Facebook marketing lately, there’s a ton of good information out there but I keep ...
This Seth Godin talk he did for one of his TED talks is a real gem and if you somehow missed it, then here it is. I’m a huge fan of his and our slogan kind of hints at that. While most people associate us with building links, we’re ...
This recent Hyundai commercial for the Dutch market got itself banned. So what happens when your marketing efforts have this effect? Go to the Internet where you’ll be thanked for an amusing/interesting/racy commercial. If your banned commercial is good enough. you’re no doubt going to fee the viral effect. ...
We’re in book mode over here at Vertical Measures. It’s like when you pick up a new hobby and all of a sudden you’re immersed in a whole new world. I am reaching out some fellow authors to discuss what ...
You probably have a website. Has your philosophy for it evolved with the times? Contemporary websites offer more than just information about your company, contact information, and your product offerings. They now provide resources for solving customer problems, ...
In early June, Google announced support of authorship markup for web content. The goal was to create a method for tying content to its creator, regardless of where that content resided. In doing so, they created a standard ...
This is the first in a series of posts covering the little awesome tools that make up the LRT in its entirety. Chris Cemper and his team (Christine big thanks) were gracious enough to let me test these ...
Your social media pages are communication tools that you can use to maintain brand awareness as well as directly promote your business. As with any other form of marketing you should have ...
Getting a topically relevant link is preferable to one from an off topic webpage but it’s not always so easy, competitors seldom link to competitors, authority sites seldom link to newbies. I had some luck getting these hard/competitive/authority type links awhile back, the campaign brought in a ...
Joe took the kids to Camden Yards see the Orioles play the Blue Jays this evening (Orioles won 6 – 2) and I have the house to myself (whoo hoo!) so I’m playing catch-up with email and my reading. Found several interesting things I thought I’d share: In March of this year Google quietly launched a ...
