As our in house Social Media Architect, Kaila Strong and our Internet Marketing Specialists Abby Gilmore and Kristi Hines set up for this month’s webinar, Developing Social Media Strategies for Cross Platform Branding on November 11th at 8:30 am PST (10:30am CST, 11:30am EST) I’ll be (virtually) sitting down down with some of the best and brightest in the cultural media world
This week, I had the enthusiastic pleasure of inquiring a few questions to one of my ad hominem loved cultural media strategists Jay Baer. He’s an author and an impressive speaker as well as the President of the consultancy Convince & Convert. Founder of five companies, he has worked with over 700 brands since 1994, including 25 of the Fortune 1000. His Convince & Convert blog is graded among the world’s top commercializing resources. He’s the co-author of the sociable book The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social
Elise Redlin-Cook: Can you depict what you do in 140 characters or less?
Jay Baer: I’m a hype-free cultural media strategist, author, and speaker
Elise: Nice answer! So, just how crucial is an understanding of psychology or sociology?
Jay: More and more crucial every day. Understanding why customers desire to act with brands, and what they hope to take away from that relationship is a better component of cultural success – especially as it gets increasingly aggressive
Elise: Do you think that cultural media adoption is impacting anthropoid consciousness? How?
Jay: Sure. We are clearly supplanting some of our deeper, real-world relationships with a larger number of shallower, digital connections. Part of that is the going on time crunch under which we all appear to dwell. Part of it is the unadulterated convenience of keeping in touch with friends with just a few keystrokes, while having on a bathrobe
Elise: What are some of the biggest mistakes or misconceptions that you see novices consistently make?
Jay: Focusing on how to do cultural, instead of how to be cultural. Forgetting that the goal isn’t to be acceptable at social media, but rather to be acceptable at business because of social media
Elise: I’ve always inquired, how and why did you get into cultural media business?
Jay: It was a biological extension of the work I’ve executed in Web strategy and online commercializing since 1994
Elise: What is one of the biggest myths you’re seeing born on about cultural media?
Jay: That cultural media is somehow traveling to shoot down email. Tough to do when you have to have an email address to sign up for any social site, and all your social alerts are handed over via email
Elise: Can you share a some tips on how companies can make up one’s mind where to get down in cultural media commercializing?
Jay: The most crucial question to inquire, is “Why are we executing this?” Know very clearly what your company hopes to carry through, and how you’ll cognize success when you see it. If you can do that, the rest is comparatively easygoing
Elise: I’m bound you love what you do, but what is one thing do you dislike about the cultural media industry?
Jay: The snarkiness and the egos. It’s all very eminent school sometimes
Elise: I can’t find enough hours in the day, how do you find the time and more importantly manage it to stay active with social media?
Jay: It’s a bit easier for me to justify the time because being active in social media is my job. But as I state a lot in my presentations, cultural media actually makes it easier – not harder. I constructed my avant-garde network of friends and colleagues the older school way, by traveling to industry networking events. I traveled to a moderate of 3 business networking events per week for 10 years. I built my connections with Bud Light and chicken appetizers. So for me, to be competent to tie with people from a hand-held device in just a few seconds is actually a breeze
That’s a great point for Jay Baer! What other than business networking has social media made easier in your life?
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